Social media is embraced by the majority of internet users. In fact, 72% of internet users actively use a social media platform throughout their day. While these platforms are intended to bring people together and rekindle dormant friendships, they are also extremely effective when bridging the gap between business and consumer. Each social platform, (including Twitter, Facebook, LinkedIn, and Tumblr) allows businesses both large and small to connect with their loyal customers, as well as to reach out to new demographics.
The Importance of Using Social Media for Businesses
While some business owners may think that social media is only a tool used to stay in touch with old classmates, there are actually countless benefits of using social media as a marketing medium. Building any business requires a consistent display of transparency and trustworthiness; because social media allows companies to present themselves in a relaxed and relatable way, large corporations and start-ups alike have the opportunity to connect with their target demographic in novel ways. Advertising a company’s personality on social media not only promotes new deals and upcoming events, but also builds brand awareness and increases customer loyalty.
The result? 71% of social media users are more likely to purchase merchandise from a brand they already follow online.
Choosing an Expert
Social media marketing is a hodge-podge field of understanding demographic desires, hot trends, and extreme time management. As a business owner, you’re likely responsible for managing each integral component of your company. Between accounting, marketing, and bidding on new projects, the amount of time you have left at the end of the day is minimal. As a result, managing the updates and responses to each social media account yourself is simply unrealistic.
Running a successful social media campaign requires frequent, relevant posts that will resonate and engage your page’s viewers. Often, finding the proper words and topics to discuss on your social media page requires market research, keyword integration, and a passion for writing short and sweet posts. Because 63% of internet users prefer businesses they can engage with on social media, collaborating with a SMO (social media optimization) expert to develop a relatable brand personality has the potential to produce a larger ROI when compared to a self-managed campaign.
Social media is sweeping the world with its popularity; from Indonesia to the USA, men and women ages fifteen to eighty have been using social platforms on both their home computers and mobile devices. As more consumers embrace the connectivity offered by social media, businesses have likewise realized the new marketing potential they offer. Social media marketing is intended to increase website traffic through strategically planned social media posts and paid ads, and has high potential to increase brand awareness and convert page views into sales.
The Benefits of Social Media Marketing
Brand Loyalty: As any marketing professional understands, increasing brand recognition, building brand credibility, and converting more leads are all primary business goals. Social media opens up the lines of two-way communication between both consumers and businesses; this allows consumers to connect personally with the brands that they follow, and subsequently builds trust and loyalty in a brand and its products. According to a study conducted by Convince&Convert, 53% of American internet users that actively engage in social media to follow their favorite brands are more likely to be repeatedly loyal to their products.
Brand Recognition: Well-branded companies such as Apple, Nike, and Beats by Dre all maintain logos, color schemes, and content that are unique to the brand’s personality. The marketing plan behind these brand names successfully achieves what marketing professionals call “brand recognition”; a highly desirable business attribute that makes the business, its morals, and products recognizable simply by viewing a logo, graphic, tagline, or unique color scheme. Social media marketing encourages brand recognition not only because it increases brand awareness through regular posts, but also makes the brand more familiar as a result.
Conversion Opportunities: According to statistics reported by social media experts, businesses can expect their social media conversions to range anywhere from 90 to 100%. Social media marketing strategies are applied with the intention of building a loyal following of both old and new customers; because social media leads are 13% more likely to convert into sales, more innovative ways to connect with customers through these platforms continue to be used by marketers.
Businesses are powered by reputation. While most companies are able to maintain a positive rep, others may find themselves falling below public expectations for a number of different reasons. Although maintaining and managing your business’s reputation is essential for continuing to drive sales, the importance of reputation management is often neglected. In fact, four out of five consumers will choose a different service provider based on reputation alone; therefore remaining diligent about your business’s reputation management is imperative.
What is Professional Reputation Management?
Companies both large and small require reputation management to a certain extent. Essentially, reputation management includes building, maintaining, and (occasionally) rebuilding a brand’s identity. Let’s take a look at how brand management can boost your business’s rapport among the community.
Building Reputation: For start-ups and small businesses, developing a reputation and identity for your brand is an essential, yet intensive process. Building positive rapport for your business is a long process; it includes writing and managing press releases, blogs, social media posts, associated websites, and more.
Maintaining Reputation: As you establish your business, the need to maintain a positive reputation, (both online and in print) is essential for developing a loyal client following. Once a brand reputation and identity have been developed, maintaining that reputation requires constantly scanning all internet platforms associated with the company, including websites, social media, and press releases. Finally, addressing and responding to any negative press that is released about your business must be accomplished in a timely manner.
Refurbishing Reputations: Occasionally, businesses that are unable to invest in proper reputation management can be flooded with articles and blogs caked with false or negative information. Surprisingly, even the slightest decline in reputation has the potential to decrease business sales by 10%. If you’ve noticed that your company has lost revenue as a result of a bad reputation or press release, contracting a professional to refurbish your business’s reputation is a must.
The benefit of professional reputation management to ensure that the positive press released about your business is highly visible, while redirecting false or negative information, has the potential to increase revenue and drive customer loyalty, regardless of your company’s developmental positioning.
Content management includes the planning, development, and publishing of web content for landing pages, subpages, blogs and social media accounts. On occasion, content strategies can even extend into link building projects such as infographics, e-mail campaigns, and more. Content is used in every aspect of internet marketing for one simple reason: ALL SEO/SMO experts agree that content is the king of search engine optimization. In fact, the positive effects of well-developed content are felt by more than just internet marketing experts; 90% of chief marketing executives state they believe that relatable content builds better customer relationships. Keep reading for more information about why content has become such a powerful tool in online marketing.
Why are Content Strategies Important?
As a result of being bombarded with banner ads, TV commercials, and other invasive marketing tactics, 73% of average consumers now prefer reading about their topic of interest than seeking out traditional advertising. Furthermore, businesses researching a new product or service are 75% more likely to use online content to influence their decision. Content marketing has become such a welcomed advertising medium in the hearts of consumers that optimizing website and social media content with keywords, tags, and affiliate links has become essential for increasing site traffic and online revenue.
The Benefits of Professional Content Management
Ensuring your content strategy is developed and implemented efficiently is an ongoing process. When instilling or optimizing an existing content strategy, it is common practice to edit existing content, generate new articles, new (and frequent) social media post and begin building a blogging strategy. Along with advanced language skills, content managers must ensure plagiarism is non-existent, concepts are expressed clearly, and all technical fields (such as keyword density, title optimization, and word count) meet the predetermined SEO/SMO specifications. Working with a professional content manager has an increased potential to boost SEO standing, keep your content strategy on schedule, and reduce quality errors that are frequently experienced when developing content in-house.
For more information about our content management packages, contact our team today!